The Rise of Behavioral Analytics and Personas in Recruiting

Personalization can have a tremendous impact on engagement. In this NAGAP 2021 session, we demonstrate how a more personal approach to graduate marketing communications created enrollment rates as high as 80% and click rates as high as 30%. Learn how you can deploy this type of campaign at your institution.

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Sneak Peek: A Few Key Takeaways

98%

Increase in engagement from standard nurture communications to behavorial targeting and trigger communications.

30%

Average click rates when communications are behaviorally triggered as opposed to sent on nurture schedule.

About Spark451

Spark451 is a strategic marketing and technology firm focused on higher education. We specialize in enrollment marketing, student search, creative services, and digital media. As marketing experts, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.

Spark451

865 Merrick Avenue, Suite 451
Tel: 516.442.4650
Email: connect@spark451.com